Customer Match Now Allow Advertisers to Target by Phone Numbers and Addresses

AdWords Customer Match Targeting

Google introduced Customer Match Targeting in year 2015, it allow advertisers to target users by uploading list of email addresses of their customers on Google Search, Gmail and YouTube campaigns. Customer Matching targeting is great and powerful targeting strategy. Google expanded it to shopping Campaigns in year 2016. Though, Google …

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Life Event Targeting In Google AdWords

Before and After Life Events Targeting

Life event targeting is now available globally to all AdWords Advertisers. If you are not aware about “Life Events”, life event is a new targeting available in AdWords which allows advertisers to target users around major life events such as graduating from college, moving, and marriage. With the help of …

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Everyday Metrics To Measure Google AdWords Performance

measure google adwords metrics

Advertising on Google AdWords but not measuring performance is the biggest AdWords mistake to make. After creating a well-structured campaign, measure performance is essential for the continuous improvement of the advertising campaigns. Spent time preparing good campaign using keyword match types, negative keywords and followed all best practices BUT NOT …

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