AdWords Daily Budget New Changes You Should Know About
As we all know that AdWords can spend more than 20% of daily budget depend on the traffic volume. It’s can over-delivery of budget. Now from October 4th, 2017, AdWords can spend up to twice of your daily budget. Upto 20% cap is now changed to up to twice of your average daily budget.
This will allow campaigns to reach goals such as clicks and conversions when traffic volume is high on certain days. Overdelivery of the budget will be balanced by days when AdWords spend is below daily budget.
As earlier, you will be charged within your monthly budget limit. Your monthly budget will be balanced and you will not be charged more than your monthly budget.
Always remember, your monthly budget limit is the average number of days in a month (i.e. 30.4) multiplied by your average daily budget.
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