Google Updates

Customer Match Now Allow Advertisers to Target by Phone Numbers and Addresses

AdWords Customer Match Targeting

Google introduced Customer Match Targeting in year 2015, it allow advertisers to target users by uploading list of email addresses of their customers on Google Search, Gmail and YouTube campaigns. Customer Matching targeting is great and powerful targeting strategy. Google expanded it to shopping Campaigns in year 2016. Though, Google …

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Life Event Targeting In Google AdWords

Before and After Life Events Targeting

Life event targeting is now available globally to all AdWords Advertisers. If you are not aware about “Life Events”, life event is a new targeting available in AdWords which allows advertisers to target users around major life events such as graduating from college, moving, and marriage. With the help of …

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New Smart Display Campaigns

Google introduced Smart Display campaigns which will work automatically. Smart display campaign already started to rolling out to all advertisers globally which will help you reach more customers easily. This new campaign use machine learning to automate your display campaigns. These campaigns automatically find customers who may be interested in your services/products …

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Big Changes to AdWords Exact Match Keywords

AdWords Exact Match Changes

AdWords Exact Match Keywords are no longer matched to exactly searched queries. Google recently announced big change to Exact Match keyword targeting works on AdWords. Exact Match Keywords no longer triggers for exactly search terms and its close variants (typos, stemmings, acronyms, abbreviations, accents, singular form, plural form etc.). For …

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Google Customer Reviews to Replace Google Trusted Stores program

Google launched Google customer reviews which will help receive & share customer feedback while earning seller rating. Since long 1000s of merchants using Google Trusted Stores program to earn customers trust. Today Google introduced Google customer reviews which is to replace Google Trusted stores program. Google customer reviews offers better …

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