Search Engine Marketing

Life Event Targeting In Google AdWords

Before and After Life Events Targeting

Life event targeting is now available globally to all AdWords Advertisers. If you are not aware about “Life Events”, life event is a new targeting available in AdWords which allows advertisers to target users around major life events such as graduating from college, moving, and marriage. With the help of …

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Google AdWords Certification Exam

Google AdWords Certified Individual Badge

Everything You Need to Know about Google AdWords Certification! Google AdWords certification is a professional accreditation certificate for individuals who show knowledge of AdWords basics and advance aspects. Google Certification exams for AdWords is designed for individuals to test their basic to advance knowledge of AdWords which includes campaign creation, management, …

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Converted Clicks are Retiring

Google is retiring converted clicks metric and advertisers need to rely on conversions metrics. After September 2016, Google AdWords will no longer be supporting converted clicks and converting clicks reporting will be removed soon. In case you are using converted clicks for your bid metric, you account will automatically use conversions metric …

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Google Shopping Integration with Bigcommerce

Bigcommerce With AdWords

Today, Bigcommerce announced partnership with Google Shopping. Awesome announcement for Google Shopping (E-commerce) Advertisers. Now it will be easy and less time consuming for Advertisers to submit product feed to Google Shopping campaigns. Advertisers can reach millions of customers who are interested in your products. Adding, deleting, updating new products …

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New Ad Extension Structured Snippet

Structured Snippet Extensions

Google introduced New Ad Extension Structured Snippet for all advertisers globally on 27th August 2015. As we all very well know, Google keeps bringing new Ad extensions for advertisers, this time Google rolled out Structured Snippets for advertisers to highlight specific content of your product or services along with text …

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Report Editor Updated in AdWords Globally

Report editor

Noticed Report Tab in AdWords Interface Recently (next to opportunities Tab)? Report Editor is now rolled out globally for all advertisers and can be reached by clicking Reports tab on top navigation bar in AdWords interface. Now you can create better reports with the help of Reports Editor. Easy to …

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Fresher Google Analytics Conversion Stats in AdWords

google analytics 2

Good News for Advertisers who loves to work with AdWords & Analytics both to get more refined stats in order to achieve better understanding of stats and better optimization. Lot of Advertisers prefers to import Analytics goals and transactions in AdWords as conversions. Previously, there was delay of maximum 48 …

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