Change Broad Match Keywords To Broad Match Modifier

 

 

Some of you are already familiar with Broad Match Modifier (BMM). Google introduced Broad Match Modifier Match Type in June 2010. Till now I see Advertisers face problems to change keywords to BMM and adding + sign to each keyword manually is a pain. We have no option to add BMM keywords in AdWords interface too. Recently I saw query from advertisers on how to change Broad Match to BMM quickly and easily, so I thought to write down an article on same.

Two methods I am going to mention in this article to change Broad Keywords to BMM.

With the help of Excel Spreadsheet

Little Long process using Excel is:

1. Select all your keywords in spreadsheet

2. Now press ctrl+F and select replace tab

3. Replace the blank spaces ” ” in the selected keywords with a blank space and plus sign ” +”.

Change Broad Match Keywords To Broad Match Modifier4. Insert one row and add +sign and use the formula concatenate as shown in image below:

Change Broad Match Keywords To Broad Match Modifier5. Press enter and Drag for all keywords.

6. Now select all keywords you have changed from broad to BMM. Right click > Paste special and click values.

Change Broad Match Keywords To Broad Match Modifier

 

And It’s done. Now your BMM keywords are ready to add in Campaign.

Very short process using excel is:

Just use the formula: =SUBSTITUTE(“+”&A10,” “,” +”)

With the help of AdWords Editor

Go to AdWords Editor > Select Account > Campaign

Go to Keywords Tab > Select all Broad Keywords

Change Broad Match Keywords To Broad Match Modifier

As shown in Above Screenshot > Select Append Text and select Before Existing Text and Add + sign.

Change Broad Match Keywords To Broad Match Modifier

Now As shown in below screenshot Select Replace text in drop down as you did for Append Text and Replace the blank spaces ” ” in the selected keywords with a blank space and plus sign ” +”.

Change Broad Match Keywords To Broad Match Modifier

And your BMM Keywords are ready to use.

About Neha Gupta

I am Neha Gupta, SEM Expert – Paid Advertisement Consultant | Google AdWords Top Contributor| Google AdWords Trainer! I am Independent Paid Search Consultant and Google AdWords Trainer in Delhi. I currently reside in Delhi, India, and love traveling.

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