Some of you are already familiar with Broad Match Modifier (BMM). Google introduced Broad Match Modifier Match Type in June 2010. Till now I see Advertisers face problems to change keywords to BMM and adding + sign to each keyword manually is a pain. We have no option to add BMM keywords in AdWords interface too. Recently I saw query from advertisers on how to change Broad Match to BMM quickly and easily, so I thought to write down an article on same.
Two methods I am going to mention in this article to change Broad Keywords to BMM.
With the help of Excel Spreadsheet
Little Long process using Excel is:
1. Select all your keywords in spreadsheet
2. Now press ctrl+F and select replace tab
3. Replace the blank spaces ” ” in the selected keywords with a blank space and plus sign ” +”.
6. Now select all keywords you have changed from broad to BMM. Right click > Paste special and click values.
And It’s done. Now your BMM keywords are ready to add in Campaign.
Very short process using excel is:
Just use the formula: =SUBSTITUTE(“+”&A10,” “,” +”)
With the help of AdWords Editor
Go to AdWords Editor > Select Account > Campaign
Go to Keywords Tab > Select all Broad Keywords
As shown in Above Screenshot > Select Append Text and select Before Existing Text and Add + sign.
Now As shown in below screenshot Select Replace text in drop down as you did for Append Text and Replace the blank spaces ” ” in the selected keywords with a blank space and plus sign ” +”.
And your BMM Keywords are ready to use.