Google Testing Expanding View of PLA From 5 to 16 Ads

Google is testing expanding view of PLA Ads from 5 Ads to 16 Ads. Right now we can see 5 to 8 shopping ads in Google search but looks like Google is testing new expandable layout which shows 16 PLA Ads for search query in Google search.

I am not able to spot it myself but came across this interesting test of Google via Search Engine Land. See Images below how PLA Ads looks with this new test. Image are taken from Search Engine Land &ChannelAdvisor.

Right now Google shows PLA ads:

Google Testing Expanding View of PLA From 5 to 16 Ads

And Expandable View – In the Image below you can see PLA block displaying 5 Ads and you can also see arrow icon on lower right corner.

Google Testing Expanding View of PLA From 5 to 16 Ads

when you click on arrow you can see expandable view of PLA ads shows 16 ads.

Google Testing Expanding View of PLA From 5 to 16 Ads

We all aware that PLA is a big success and now Google is experimenting with bigger display size. This new expandable view will cover half of the google search engine page and will show 16 PLA ads which means more competition. It may effect statistics of Advertisers shopping accounts as competition will be increasing.

 

About Neha Gupta

I am Neha Gupta, SEM Expert – Paid Advertisement Consultant | Google AdWords Top Contributor| Google AdWords Trainer! I am Independent Paid Search Consultant and Google AdWords Trainer in Delhi. I currently reside in Delhi, India, and love traveling.

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