Google is testing expanding view of PLA Ads from 5 Ads to 16 Ads. Right now we can see 5 to 8 shopping ads in Google search but looks like Google is testing new expandable layout which shows 16 PLA Ads for search query in Google search.
I am not able to spot it myself but came across this interesting test of Google via Search Engine Land. See Images below how PLA Ads looks with this new test. Image are taken from Search Engine Land &ChannelAdvisor.
Right now Google shows PLA ads:
And Expandable View – In the Image below you can see PLA block displaying 5 Ads and you can also see arrow icon on lower right corner.
when you click on arrow you can see expandable view of PLA ads shows 16 ads.
We all aware that PLA is a big success and now Google is experimenting with bigger display size. This new expandable view will cover half of the google search engine page and will show 16 PLA ads which means more competition. It may effect statistics of Advertisers shopping accounts as competition will be increasing.