New Google AdWords Editor Version 12 Features

AdWords Editor is a free offline desktop tool by Google that can be used to manage large AdWords accounts efficiently. With the help of AdWords Editor, you can download, upload, make changes at large scale back into AdWords.

New Features in AdWords Editor Version 12

New Version 12 of AdWords Editor has a new refreshing design and includes several updates, including custom rules, faster downloads, and maximum conversion bids.

New design

Version 12 offers a new design with easier navigation and faster download.

Custom Controls

With the new version AdWords Editor 12, users get an alert notification about best practices before uploading a campaign. We can create and edit user-defined controls.

For example, the following custom rules are inbuilt to get the warning:

Fewer than 4 sitelink extensions
Fewer than 4 callout extensions
No call extensions
Not targeting Search Partners
Manual bidding
No optimized ad rotation
Accelerated delivery
No search audiences
Fewer than 3 ads
Conversion tracking not set up
Campaign targeting set to ‘Target and bid’
Ad group targeting set to ‘Target and bid’
Image ads but no responsive ads
Targeting optimization disabled
Inactive Search Network audience targeted
Inactive Display Network audience targeted

New Additions to AdWords Editor Version 12

  1. Universal App Campaigns includes up to 20 videos and 20 images.
  2. Multiple New Optional Fields for Responsive Ads
  3. Supports Maximize Conversions Bidding
  4. & More


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About Neha Gupta

I am Neha Gupta, SEM Expert – Paid Advertisement Consultant | Google AdWords Top Contributor| Google AdWords Trainer! I am Independent Paid Search Consultant and Google AdWords Trainer in Delhi. I currently reside in Delhi, India, and love traveling.

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