Fresher Google Analytics Conversion Stats in AdWords

google-analytics

Good News for Advertisers who loves to work with AdWords & Analytics both to get more refined stats in order to achieve better understanding of stats and better optimization. Lot of Advertisers prefers to import Analytics goals and transactions in AdWords as conversions. Previously, there was delay of maximum 48 …

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TrueView Campaigns Now in Google AdWords

upgradetrueviewadwords

TrueView Campaigns in Core AdWords Interface  Google now introduced TrueView campaigns in AdWords Interface only alongside Search, Display, and Shopping campaign. Previously you would needed to go to special section within AdWords called Online Video, now you can choose to create TrueView campaign within AdWords main Interface. AdWords now makes it easier …

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Native Gmail Ads arrived for All AdWords Advertisers

Gmail ads

Gmail ads are now open for all AdWords Advertisers, earlier it was Gmail Sponsored Ads beta. Email marketing can’t be ignored as it’s very important channel for all advertisers.  Today Google introduced Native Gmail ads to all Advertisers in AdWords UI. Google removed standard Text Ads from Gmail and allow …

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Google Updates Reporting Changes to AdWords Keywords Quality Score

Quality-Score-Factors

On Monday, 29th July 2015, Google announced changes in AdWords Keywords Quality Score Reporting.  Here is the announcement on Keyword Quality Score Updates. This update only will effect reporting, it will not affect the performance. This update doesn’t affect quality score calculation methodology,  ad auction and ad servicing. It will only …

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Add Callout Extension in Search Network Campaigns

Add Callout Extension in Search Network Campaigns

Add Callout Extension in Search Network Campaigns To provide great experience to users and better results to Advertisers Google keep introducing various Ad Extensions. Last year (2014) September, Google introduced Callout Extensions for search campaigns.  Callout extensions allow AdWords advertisers to show additional text beneath your Ad. Callout extensions shows up …

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Quick Intro to AdWords Keyword Match Types

Most common mistake by new advertiser is not choosing the correct match type according to requirements. Most users choose broad match keywords by default in their new campaign and drive lot of irrelevant traffic. Each match type has its own relevance and meaning, keyword match type helps refine searches for …

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