Noticed Report Tab in AdWords Interface Recently (next to opportunities Tab)? Report Editor is now rolled out globally for all advertisers and can be reached by clicking Reports tab on top navigation bar in AdWords interface. Now you can create better reports with the help of Reports Editor. Easy to use, faster, let us add table, charts, line graphs and more. Now, beautiful and neat reports can be created within AdWords itself. Google has added new targeting options for reporting in new Reports Editor such as age, gender, placements.
New Report Editor is very easy and simple to use. You can prepare reports by simply drag and drop dimensions and metrics. You can switch between reporting format such as table, pie chart, line chart and bar chart. You can also sort and filter stats. Google has given flexibility to use predefined template or you can create report from scratch. Here is the Google’s quick video to understand new report format:
You can also save or download these reports in formats such as CSV and XML. You can also email these reports to account users. For more and detailed information please see AdWords Help Center article on New Drag and drop AdWords Reporting Editor.